happy throwback
Designing Retro Nostalgic Experiences Through McDonald’s Brand Extension
Introduction
Brand extension project 💡
This project was created as part of a Branding course in the third year of my Visual Communication degree. The assignment was to extend an existing global brand and introduce it to a new market segment.
Concept
A retro-nostalgic McDonald’s store 🎁
An official retro-nostalgic McDonald’s store focused on classic Happy Meal toys from past collections, with unique collectible editions.
For this project, I designed McDonald’s-inspired stickers that established the visual direction, and selected typefaces that feel both nostalgic and vintage while still aligning with the contemporary retro trend.
Brand Values:
Nostalgia
Creating an experience that reminds customers of their childhood
Enjoyment
Reinforcing McDonald’s identity as a brand associated with fun and memorable moments
Community
Connecting different generations and offering a unique space for collectors and brand enthusiasts.
