Travely
Travel With Purpose: Social Impact Tourism App
Project Overview
The Future of Social Impact Tourism 🌎
Travely revolutionizes travel discovery by connecting travelers with local businesses that create positive social impact.
Problem Discovery
Identifying Gaps in Socially Impactful Travel 🧳
Currently, travelers face challenges when trying to incorporate socially impactful activities into their trips. The main difficulties include:
Limited information
It can be difficult to find information about social impact and volunteer opportunities while traveling.
Inefficient planning
Travelers who want to make a social contribution often have to spend a lot of time and effort planning their trips.
Lack of coordination
There is no central platform to connect travelers with social impact organizations and volunteer opportunities.
Research Approach
Diving into user needs📝
To understand the needs and pain points of our target users, we conducted a focused research process:
• Distributed an online survey to 82 participants
• Collected responses across various age groups and travel frequencies
• Analyzed the data to identify key trends and user preferences
Research
82% of Survey Participants Use Google to Find Attractions 🎢
Research
Top pain points 😰
Research
More than half of participants did/would like to do social tourism🕺🏼
Did you get to do anything socially/community wise while traveling?
Research Insights
Key Research Insights That Guide Our Solution🔍
Our secondary research involved analyzing existing studies, reports, and articles available online. This comprehensive approach yielded several critical insights:
Impact Tourism
There's a strong desire for social impact tourism, with 57% of participants expressing interest.
Unified Platform
Users need a unified platform for trip planning and discovering attractions.
Local Insights
Authentic local information and recommendations are crucial factors in choosing attractions.
Research Insights
User Persona: Gal and Amitay 🙋🏻♀️🙋🏽♂️
Based on our research, we developed two key personas to guide our design process:
User Flow
User Journey From Attraction Search to Booking 🗓️
To address the needs of our personas and other potential users, we designed an intuitive user flow for Travely:
Design Approach
Research Illuminates Social Tourism Needs💡
Our design for Travely addresses key user needs identified in our research:
Final Design
The Design That Brings Our Insights to Life 🤝🏻
Trip Planning Questionnaire
This questionnaire initiates the trip planning process by helping us understand the user's travel preferences, destination, and style for their upcoming trip.
Users can also invite friends to share their trip, promoting social engagement from the start of the planning process.
Customized Home Screen
Features a friendly personalized greeting and quick access to attractions matching the user's upcoming trip or current location. It also provides easy navigation to discover new attractions.
Flexible Trip Planning Option
Users can easily switch between these options depending on their current needs and travel style.
Trip Planner:
Designed for our main persona the organized planner.
It allows users to create detailed itineraries, buy tickets in advance, and schedule daily activities.
Explore Map:
Designed for our secondary persona - the spontaneous explorer.
This feature supports spontaneous discoveries, allowing users to find nearby attractions based on their current location.
Positive Feedback
Throughout the app, users receive encouraging feedback, making the planning process enjoyable and motivating them to continue exploring.
Detailed Attraction Page
Provides comprehensive information about each attraction. Reviews are prominently displayed, with those from the user's friends appearing first for added trust and relevance.
Rewards and Progress Tracking
After each visit, users can earn points and advance through traveler levels. This gamification element encourages visiting more attractions and contributing to local communities, with the added benefit of discounts on future activities.
Impact
Through this project, I learned: 📚
Research Analysis
How to conduct comprehensive online research and analyze the results effectively.
Insights Implementation
I developed the ability to take research findings and user insights and translate them directly into app features and functionality.
Design System
I gained experience in designing and planning a multi-screen application, including creating a cohesive design system.
Projects 💡
